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RE/MAX Profits From Israeli Apartheid

The Action

On Friday December 15, 2023, there was an action at the Eastside Olympia, WA RE/MAX office to protest ReMax’s business dealings in Israel.

This action was organized old-school style. Kept off social media, word of mouth and

distribution of printed flyers got the word out.

On the day of the action, dozens of people gathered and received chant sheets and leaflets detailing RE/MAXs complicity in Israeli apartheid. After a brief announcement and explanation of logistics, the crowd moved in silence on the way to the RE/MAX office building.

The Palestine solidarity protesters disrupted the real estate corporation and delivered a

letter, demanding that RE/MAX stop buying and selling real estate in stolen Palestinian

territories of the West Bank and East Jerusalem. The group chanted, drowning out the

complaints of a neighboring corporations office workers.

Afterwards, a fleet of city police SUVs arrived on the scene. The police locked down the

nearby food co-op and prevented grocery shoppers from leaving the area for over an hour until they eventually and unjustly arrested three people. All have been released on bail.

Some background on RE/MAX

RE/MAX LLC is a multinational real estate corporation based out of Denver, CO. RE/

MAX Israel has been operating since 1995, and is the largest real estate network in Israel.

RE/MAX Israel operates a licensed RE/MAX office in the Israeli settlement of Ma’ale

Adumim in occupied Palestinian territory. This and their other Israeli offices sell and rent

real estate in all the major West Bank settlements and in occupied East Jerusalem.

RE/MAX Israel is a franchise of the larger RE/MAX, LLC and pays recurring fees and a

percentage of their sales revenue to their RE/MAX parent company.

RE/MAX is a corporation that contributes to housing scarcity and gentrification

worldwide. Domestically, they are a major player in raising the cost of living for renters

and first-time home buyers. In Israel and Palestine, their business goes beyond the classic gentrification playbook. Israel’s occupation is a history of violent land grabs against the people of Palestine.

RE/MAXs bottom-line is intimately connected to the Israeli occupation. The ability to

attract corporate investors is a key ingredient to the Israeli occupation. Pressuring

RE/MAX to suspend its real estate moves in the West Bank and East Jerusalem weakens Israeli state legitimacy and will force other corporations to do the same.

With each passing day, the Israeli government is struggling to justify its war crimes more

than ever before. Public opinion is shifting. A major corporate divestment will further

public pressure against Israeli war crimes.

Conclusion

Targeting corporate profiteers through direct action can force those corporations to divest for several different reasons: negative publicity, lower profits, public outcry and not wanting to deal with the blowback of continual protests. While most rallies usually take place in public spaces, actions that take place in corporate settings are also important because they are a direct response to profiteers of human suffering.

Lets keep the pressure on RE/MAX to ensure they divest from Israeli settlements in

Palestine.

Whatever critiques people may have about a diversity of tactics, there is nothing to be

gained by public shaming of other activists. Dont talk to police or do their job for them.

ORGANIZE ACTIONS AT YOUR LOCAL RE/MAX BRANCHES.

DEMAND RE/MAX DIVEST FROM OCCUPIED PALESTINIAN TERRITORIES.

Sources about RE/MAX’s complicity in the Israeli occupation:

https://investigate.afsc.org/company/remax-hldgs

https://whoprofits.org/companies/company/3648?remax-israel-impact-property- developers

https://theintercept.com/2016/02/11/why-is-remax-selling-properties-in-illegal- israeli-settlements/

Although WIP usually does not accept anonymous submissions, it was agreed that this article be posted anonymously to protect the author’s identity in this unauthorized action. Part of WIP’s mission is to report local events ignored by other media.

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